Summary of Eat Their Lunch

Eat Their Lunch is a business book for entrepreneurs looking to take their businesses to the next level. Written by best-selling author and sales advisor Anthony Iannarino, Eat Their Lunch offers strategies and tactics to help businesses "compete and win in a world where customers have more choices than ever before." The book covers topics such as developing a repeatable sales process, creating customer relationships that last, and developing mental toughness and resilience in sales. It also helps salespeople understand customer buying cycles and how to align their strategies with those cycles. In addition, the book provides practical information on how to craft, deliver, and close a sales pitch, and how to become a sales leader in today's bustling market. In short, Eat Their Lunch provides readers with the knowledge and skill necessary to develop greater customer loyalty and success.