Customize your approach to each prospect from "summary" of Eat Their Lunch by Anthony Iannarino
When you approach a prospect, it's crucial to remember that they are not just a generic entity with a one-size-fits-all solution. Each prospect is an individual with unique needs, challenges, and goals. To be successful in sales, you must tailor your approach to each prospect specifically. This means taking the time to research and understand the prospect's business, industry, pain points, and objectives. By doing so, you can position yourself as a valuable resource who truly understands their needs. This level of personalization goes a long way in building trust and credibility with your prospect. Furthermore, customizing your approach demonstrates that you are inves...
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