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Using scarcity can create desire from "summary" of Técnicas de Persuasão by Adenilson Giovanini
The use of scarcity is a powerful tool in persuasion. When something is scarce, people tend to desire it more. This is based on the principle of supply and demand - the less of something there is, the more valuable it becomes. By creating a sense of scarcity around a product or service, you can increase people's desire for it. Scarcity taps into people's fear of missing out. When they believe that something is rare or hard to come by, they are more likely to act quickly to obtain it. This sense of urgency can be used to drive sales and conversions. For example, limited-time offers or exclusive deals can create a sense of scarcity that motiva...
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