Maximize customer acquisition and retention from "summary" of The Four Steps to the Epiphany by Steve Blank
The key to building a successful startup is to focus on maximizing customer acquisition and retention. This concept is crucial because it directly impacts the growth and sustainability of the business. Customer acquisition involves attracting new customers to the product or service, while customer retention is about keeping those customers engaged and coming back for more.
When a startup focuses on maximizing customer acquisition, it means that the company is actively seeking out new customers through various marketing and sales strategies. This could involve targeted advertising, soc...
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