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Using visuals can enhance persuasion from "summary" of The Psychology of Persuasion by Kevin Hogan
Visual aids are powerful tools in the art of persuasion. When used effectively, visuals can significantly enhance the persuasiveness of a message. This is because visuals have a way of capturing attention and making a message more memorable. Our brains are wired to process visual information quickly and efficiently, so when we see a visual aid, it can help us better understand and retain the information being presented. One reason visuals are so persuasive is that they can help to simplify complex information. By presenting information visually, we can break it down into more digestible chunks, making it easier for the audience to grasp the main points. This can be especially helpful when trying to persuade someone who may not be familiar with the topic at hand. Visuals can provide a clear and concise summary of the key points, making it easier for the audience to follow along and be persuaded by the messag...
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