Understanding cultural differences is important in global marketing from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Understanding cultural differences when it comes to global marketing is crucial for businesses looking to expand their reach beyond their domestic market. Cultural differences encompass a wide range of factors such as language, customs, traditions, values, and beliefs that vary from one country to another. These differences can greatly impact how a product or service is perceived and accepted in a new market. In a globalized world, where businesses are increasingly operating on an international scale, it is important to recognize that what works in one country may not work in another. For example, a marketing campaign that is successful in the United States may not resonate with consumers in Japan due to cultural differences. Therefore, businesses must tailor their marketing strategies to fit the cultural norms and pr...
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