You cannot simply negate a frame – you must offer an alternative from "summary" of Don't Think of an Elephant! by George Lakoff
Negating a frame means reinforcing that frame in people's minds. For instance, if you say, "Don't think of an elephant," what do you think of? An elephant, of course. The same goes for political frames. If you say, "The government is not the solution," you are still activating the frame of government. Instead of reinforcing the frame you want to negate, you must offer an alternative frame to replace it. This is because when a frame is negated, the frame is still activated in people's minds, reinforcing its power. When you offer an alternative frame, you are presenting a different way of thinking about the issue. For example, instead of saying, "The government is not the solution," you could say, "We need a government that works for the people." By offe...
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