Scarcity can increase the perceived value of something from "summary" of Magic Words by Jonah Berger
When there isn't enough of something to go around, people tend to want it more. That's the power of scarcity. When an item is rare or limited, it becomes more desirable. This principle applies not only to physical goods but also to information. The less available something is, the more we value it. Scarcity taps into our fear of missing out. When we feel that something is scarce, we worry that we might not get the chance to have it in the future. This fear drives us to act quickly to secure the item or information before it's gone. Scarcity can create a sense of urgency and exclusivity that heightens its perceived value. Limited availability can also enhance the perceived quality of a product. We assume that if something is hard to come by, it must be better than the alternatives. We are willing to pay more for items that are scarce becau...
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