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Using storytelling is persuasive from "summary" of PNL Técnicas de Persuasão e Influência by Edward Collins
Storytelling is a powerful tool when it comes to persuasion. By using stories to convey our message, we can engage our audience on an emotional level, making it easier for them to connect with what we are saying. When we tell a story, we are able to create a visual image in the listener's mind, which helps them to better understand and remember the information we are presenting. This is because our brains are wired to respond to narratives, as they help us to make sense of the world around us. Furthermore, storytelling allows us to make our message more relatable and personal. By sharing a personal anecdote or using a ...
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