An effective frame appeals to the audience's values and emotions from "summary" of Don't Think of an Elephant! by George Lakoff
An effective frame is one that resonates with the audience's values and emotions. When you frame an issue in a way that aligns with what people care about and triggers their emotions, you are more likely to capture their attention and persuade them to see things from your perspective. This is because our values and emotions play a significant role in how we perceive and interpret information. By appealing to the audience's values, you are tapping into what they hold dear and important. This allows you to establish a connection with them on a deeper level, making your message more compelling and relatable. When people feel that you understand and share their values, ...
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