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Test and iterate on behavior change interventions to optimize effectiveness from "summary" of Designing for Behavior Change by Stephen Wendel
To truly make an impact with behavior change interventions, it is essential to test and iterate on them continuously. This process allows us to refine and optimize these interventions for maximum effectiveness. By testing our interventions in real-world settings, we can gather valuable data on how they are actually being used and their impact on behavior. Through testing, we can identify what aspects of the intervention are working well and what areas need improvement. This feedback loop is crucial for refining our interventions and making them more effective over time. It is not enough to simply design an intervention and assume it will work as intended - we must be willing to adapt and iterate based on real-world feedback. Testing and iterating on behavior...
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