Organizations should strive for a deep sense of purpose from "summary" of Deep Purpose by Ranjay Gulati
In today's complex and fast-paced business environment, it is more important than ever for organizations to have a clear and compelling sense of purpose. A deep sense of purpose goes beyond just making money or achieving short-term goals; it is about understanding why the organization exists and what it seeks to accomplish in the world. When an organization has a deep sense of purpose, it can serve as a guiding light for all its employees, helping them stay focused and motivated even in the face of challenges. This sense of purpose can also help attract and retain top talent, as people are naturally drawn to organizations that have a strong sense of mission and values. Moreover, a deep sense of purpose can help organizations navigate change and uncertainty more effectively. When faced with difficult decisions ...
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