Social currency plays a key role in making ideas contagious from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
Social currency is the idea that people share things that make them look good to others. It is the driving force behind why certain ideas go viral and spread like wildfire. When something makes us look smart, cool, or in-the-know, we are more likely to share it with our friends and followers. This is because we want to enhance our own social standing by associating ourselves with valuable and interesting content. By understanding the concept of social currency, we can create content that is more likely to be shared and talked about. This means crafting messages that make people feel special for knowing and sharing them. When we offer exclusive information or insights that others may not have access to, we are providing people with social currency that they can use to enhance their o...
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