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Persuasion is a twoway process of influence from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
In the realm of persuasion, it is crucial to understand that the process is not a one-way street. It involves a dynamic exchange of influence between the persuader and the persuadee. This means that both parties play an active role in the interaction, each affecting the other in various ways. When we think of persuasion as a two-way process of influence, we recognize that it is not just about one person trying to convince another to adopt a certain belief or behavior. Instead, it is a complex interplay of communication, negotiation, and mutual understandi...
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