Leveraging scarcity can make ideas more appealing and shareable from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
One key concept to consider when trying to make ideas more appealing and shareable is leveraging scarcity. When something is scarce, it becomes more desirable. This principle applies not only to physical products, but also to ideas. People are naturally drawn to things that are hard to come by, whether it's a limited edition product or exclusive information. By creating a sense of scarcity around an idea, you can increase its appeal and shareability. When people believe that something is rare or in high demand, they are more likely to want to share it with others. This is because sharing scarce information or opportunities can make them appear knowledgeable, connected, or even generous. Scarcity can be leveraged in a variety of ways to mak...
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