Focusing on the right audience can improve the chances of contagiousness from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
By identifying the right audience for a product or idea, the chances of it spreading like wildfire increase significantly. When individuals feel a personal connection to a message, they are more likely to share it with others in their social circles. This is why it is crucial to understand the motivations, interests, and behaviors of the target audience in order to tailor the message accordingly. Moreover, focusing on the right audience allows for more effective communication. By speaking directly to the needs and desires of a specific group of people, the message is more likely to resonate with them on a deeper level. This personal connection makes the content more relatable and engaging, increasing the likelihood of it being shared wi...
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