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Messages should be credible and believable from "summary" of Made to Stick by Chip Heath,Dan Heath
To make our messages stick, we must ensure that they are not only credible but also believable. Credibility is about being trustworthy, reliable, and authentic. It's about being able to back up our claims with evidence and facts. But even if our message is credible, it may still fail to convince our audience if it is not believable. Believability is about making our message resonate with our audience's values, beliefs, and experiences. It's about making our message seem relevant, relatable, and realistic. One way to enhance credibility is to use statistics, expert opinions, or testimonials to support our claims. When we provide concrete data or the endorsement of a respected authority, we give our audience a reason to believe what we're saying. But we shouldn't overwhelm our audience with too much information. Instead, we should focus on ...
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