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Incorporating visuals can enhance persuasive communication from "summary" of Persuasão by Maytê Carvalho
The use of visuals in persuasive communication can significantly enhance the effectiveness of the message being conveyed. Visual aids have the power to capture the audience's attention and engage them on a deeper level than mere words can achieve. By incorporating images, graphs, charts, or videos into a presentation or written piece, the communicator can make complex information more accessible and easier to understand. This visual stimulation helps to break up text and create a more visually appealing layout, which can improve the overall impact of the message. When visuals are strategically integrated into a persuasive communication, they can serve to reinforce key points and arguments, making them more memorable to the audience. Research has shown that people are more likely to remember information that is presented visually than information that is presented in a purely textual format. By supplementing verbal messages with relevant images or illustrations, communicators can increase the retention and recall of their...
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