Establishing credibility is crucial in persuasion from "summary" of How to Influence People and Become A Master of Persuasion by Clark John
In the realm of persuasion, credibility plays a vital role in influencing others. It is essential to establish credibility in order to gain the trust and respect of your audience. Without credibility, your arguments and proposals may fall on deaf ears, as people are unlikely to be swayed by someone they do not see as trustworthy or knowledgeable. Credibility can be built through various means, such as demonstrating expertise in the subject matter, displaying honesty and integrity in your communication, and showcasing a track record of success. When you are perceived as credible, people are more likely to listen to what you have to say and be open to your ideas. One way to establish credibility is by providing evidence to support your claims. This could include statistics, research find...
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