A strong emotional connection can make ideas stick from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
When people feel a strong emotional connection to something, the impact can be profound. Emotions are powerful drivers of behavior and can greatly influence the way we think and act. When an idea or message evokes strong emotions in people, it becomes more memorable and impactful. This is because emotions have a way of sticking in our minds and influencing our decisions. Emotions can help ideas spread like wildfire. When we feel strongly about something, we are more likely to share it with others. This is because emotions are contagious, and when we are excited or moved by something, we want others to experience those same emotions. This sharing of emotions can help ideas gain traction and spread r...
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