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Companies that start with why inspire others from "summary" of Start with Why by Simon Sinek
Why do some companies and leaders have the ability to inspire while others do not? The answer lies in the concept of starting with why. When a company or leader understands their purpose, cause, or belief - their why - they are able to inspire others to take action, to follow them, and to be loyal to them. Companies that start with why are able to communicate their beliefs, values, and purpose in a way that resonates with others on a deeper level. Instead of focusing solely on what they do or how they do it, they start with why they do what they do. This clarity of purpose is what sets them apart and allows them to inspire others. When a company is able to clearly articulate their why, they attract employees, customers, and partners who believe what they believe. These individuals are not just buying a product or service - they are buying into a cause or...
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