Intangible investments require different management strategies from "summary" of Capitalism without Capital by Jonathan Haskel,Stian Westlake
Intangible investments, such as research and development, organizational development, and branding, differ from traditional physical capital in that they are not physical assets that can be easily bought and sold. Because intangible investments are not as tangible or visible as physical assets, they require different management strategies to maximize their value and impact on a company's performance. Managing intangible investments effectively requires a shift in mindset from focusing solely on physical assets to recognizing the importance of intangible assets in driving innovation, growth, and competitiveness. Companies must invest in building their intangible assets by fostering a culture of innovation, investing in employee training and development, and building s...
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