Disruptive technologies initially cater to customers with lower performance expectations from "summary" of The Innovator's Dilemma by Clayton Christensen
In a disruptive innovation, a new technology initially appeals to customers who are not well-served by existing products. These customers typically have lower performance expectations than mainstream customers. This allows the disruptive technology to gain a foothold in the market without directly competing with established products. One reason why disruptive technologies are initially adopted by customers with lower performance expectations is that these customers are often overlooked or underserved by incumbent firms. Mainstream customers tend to have higher performance requirements and are already satisfied with existing products. As a result, they are less likely to switch to a new technology...
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