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Pay attention to the longterm performance of a company from "summary" of The Intelligent Investor Rev Ed. by Benjamin Graham
One of the key principles that a wise investor must always keep in mind is the importance of looking beyond short-term fluctuations in the market and focusing instead on the long-term performance of a company. It is all too easy to get caught up in the day-to-day movements of the stock market, but this can often lead to making hasty decisions based on emotions rather than a rational assessment of a company's fundamental value. By paying attention to the long-term performance of a company, an investor can gain a more accurate picture of its true worth. This involves looking at factors such as the company's financial health, its competitive position in the market, and its growth potential ov...
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