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Established companies fear cannibalizing existing products from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Established companies often find themselves in a tricky situation when it comes to innovation. On one hand, they know that they need to stay competitive by constantly improving their products and services. However, on the other hand, they are hesitant to invest in new technologies or ideas that may cannibalize their existing products. This fear of cannibalization stems from the fact that these companies have built their success on their current offerings, and any disruption to this could jeopardize their position in the market. The dilemma arises when companies are faced with the decision of whether to invest in new, disruptive technologies that have the potential to revolutionize their industry. While these technologies may offer signi...
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