Success can come from staying true to a brand's mission from "summary" of Accidental Branding by David Vinjamuri
David Vinjamuri discusses how a brand's mission is at the core of its success. He emphasizes the importance of staying true to this mission, as it serves as a guiding principle for all decisions and actions taken by the brand. Vinjamuri believes that when a brand deviates from its original mission, it risks losing its identity and connection with its customers. By staying true to its mission, a brand can build credibility and trust with its audience. Customers are more likely to support a brand that is consistent in its values and goals. This consistency helps to create a strong brand image and fosters loyalty among consumers. Vinjamuri provides examples of successf...
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