Brands can shape cultural norms and values from "summary" of Buying In by Rob Walker
Brands have an undeniable influence on our cultural norms and values. They are not merely passive entities that exist to sell products; they actively participate in shaping the society we live in. This is because brands are embedded in our everyday lives, becoming a part of our identity and the way we express ourselves. Through their marketing strategies, brands can introduce new ideas, behaviors, and attitudes into the mainstream. They have the power to set trends, create social movements, and even challenge existing beliefs. By aligning themselves with certain values or causes, brands can shape public opinion and influence societal norms. Moreover, brands can also reflect the cultural values of a society. They are a reflection of our collective de...
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