Start with why to inspire greatness from "summary" of Start with why by Simon Sinek
The concept of starting with why is about understanding the fundamental reason behind our actions and decisions. When we are able to clearly articulate our purpose, we can inspire others to join us in our cause. This is because people are drawn to those who are able to communicate their beliefs and values authentically.
By focusing on the why, we are able to tap into the emotional side of human behavior. This is important because people are not just rational beings - they are also driven by their emotions. When we are able to connect with others on an emotional level, we are able to inspire them to take action and achieve greatness.
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