Brands must be consistent across all touchpoints from "summary" of The Brand Gap by Marty Neumeier
Brands must be consistent across all touchpoints. This means that every time a customer comes into contact with the brand, whether through a product, a website, or a social media post, they should have the same experience. Consistency is key to creating a strong brand that is easily recognizable and memorable.
When a brand is consistent across all touchpoints, it helps to build trust with customers. If a customer sees a brand on social media and then visits their website, they should feel like they are interacting with the same company. This helps to create a sense of reliability and dependability, which are important factors in building brand loyalty.
Consistency also helps to reinforce the brand's message and values. Each touchpoint is an opportunity to communicate what the brand st...
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