Purposedriven organizations outperform competitors from "summary" of Deep Purpose by Ranjay Gulati
Purposedriven organizations have a clear sense of why they exist, beyond just making money. This purpose serves as a guiding light for all their decisions and actions, providing a unifying force that aligns everyone towards a common goal. When employees understand and believe in this purpose, they are more motivated, engaged, and innovative, leading to higher performance and productivity. By focusing on a higher purpose, purposedriven organizations are able to attract and retain top talent who are not just looking for a job, but a sense of meaning and fulfillment in their work. This sense of purpose creates a strong sense of belonging and commitment among employees, fostering a positive culture that drives organizational success. In addition, having a clear purp...
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