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Brands should focus on the customer's success from "summary" of Building a Storybrand by Donald Miller
When we talk about branding, it's easy to get caught up in our own story. We want to highlight our achievements, showcase our products, and convince people that we're the best in the business. But if we want to truly connect with our customers, we need to shift our focus. Instead of talking about ourselves, we need to start talking about our customers and their success. Think about it - when you're browsing through a website or walking through a store, what catches your eye? It's not the brand's accolades or the CEO's biography. It's the promise of a solution to your problem. Customers don't care about your brand;...
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