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Understanding the psychology of employees and customers is crucial from "summary" of The E-Myth Revisited by Michael E. Gerber

Understanding the psychology of employees and customers is crucial. It is essential for business owners to recognize that people are not just cogs in a machine, but individuals with their own unique thoughts, feelings, and motivations. By understanding the psychology of employees, entrepreneurs can better communicate with them, motivate them, and create a positive work environment. Employees are not just there to do a job; they are human beings who want to feel valued and appreciated. By understanding their psychology, business owners can tailor their management style to meet their employees' needs. This can lead to higher job satisfaction, increased productivity, and lower turnover rates. Similarl...
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    The E-Myth Revisited

    Michael E. Gerber

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