Balance shortterm and long-term objectives from "summary" of Playing to Win by A.G. Lafley,Roger L. Martin
Achieving success in the competitive business world requires a delicate balancing act between short-term and long-term objectives. It is tempting for organizations to focus solely on immediate results, such as meeting quarterly targets or maximizing profits for the current fiscal year. However, this narrow perspective can lead to decisions that sacrifice long-term sustainability for short-term gains. On the other hand, a myopic focus on long-term objectives, such as building brand loyalty or expanding into new markets, can be equally detrimental if it neglects the urgent needs of the present. Striking the right balance between these two time horizons is essential for sustainable growth and competitive advantage. Short-term objectives are necessary to keep the business running smoothly on a day-to-day basis. They provide the operational focus and direction needed to meet immediate challenges and capitalize on emerging opport...
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