Marketing tactics prey on our emotions and vulnerabilities from "summary" of Brandwashed by Martin Lindstrom
Marketing tactics have become increasingly sophisticated in recent years. They no longer simply rely on promoting the features and benefits of a product or service. Instead, they tap into our emotions and vulnerabilities to manipulate our purchasing decisions. This may seem like a cynical view of the advertising industry, but the reality is that our emotions play a significant role in our purchasing behavior. Advertisers know that if they can trigger an emotional response in consumers, they are more likely to make a purchase. This is why so many ads use sentimental or nostalgic imagery, or evoke feelings of fear or inadequacy. By appealing to our emotions, marketers are able to create a strong con...
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