Blue Ocean Strategy is about making competition irrelevant from "summary" of Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renée A. Mauborgne
The essence of Blue Ocean Strategy lies in the idea of creating uncontested market space by making competition irrelevant. This means shifting the focus from competing within existing market boundaries to creating new market space that is free from competition. In this new market space, companies have the opportunity to capture new demand and create new opportunities for growth. By focusing on creating new market space, companies can break free from the constraints of competing in crowded and saturated markets. This allows them to differentiate themselves from competitors and stand out in the marketplace. Instead of fighting for a share of an existing market, companies can carve out a niche for themselves in a new and unexplored market space. The key to making competition irrelevant lies in redefining t...
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