Consumers will demand more personalized experiences through AR technology from "summary" of Augmented by Brett King,Andy Lark,Alex Lightman,JP Rangaswami
The future of consumer experiences is going to be all about personalization. Thanks to the advancements in Augmented Reality (AR) technology, consumers are now expecting more tailored and customized interactions with brands. No longer satisfied with generic marketing messages or one-size-fits-all campaigns, today's consumers want to feel like companies understand their individual needs and preferences. AR technology has the potential to revolutionize the way businesses engage with their customers by creating immersive and interactive experiences that are uniquely tailored to each individual. By leveraging AR, companies can deliver personalized content, offers, and recommendations based on a customer's past behavior, preferences, and even their current physical surroundings. Imagine walking into a store and having AR glasses that recognize your face and display personalized product recommendations based on your purchase history. Or browsing a website and seeing virtual try-on features that sho...
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