Keep permission fresh and relevant from "summary" of Permission Marketing by Seth Godin
To build and maintain a long-term relationship with customers, it is imperative to constantly engage with them in a way that is both fresh and relevant. This means that businesses must continuously provide value to their audience by offering content, products, or services that align with their interests and needs. By keeping permission fresh and relevant, companies can ensure that their customers remain engaged and interested in what they have to offer. One way to keep permission fresh and relevant is to regularly update and personalize the content that is being delivered to customers. This can be done by tailoring messages to specific segments of the audience based on their preferences, behaviors, or demographics. By providing content that is timely and tailored to the individual, businesses can increase the likelihood that their customers will continue to engage with their brand. In addition to personalization, bu...
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