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Positioning is not just about what you say, but also about what you do from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
Positioning is not just about what you say, but also about what you do. Your actions as a company speak louder than your words when it comes to positioning in the minds of consumers. It's not enough to simply communicate a message; you must also follow through with actions that reinforce that message. For example, if you claim to offer high-quality products but consistently deliver subpar goods, consumers will quickly see through your positioning. Your actions must align with your positioning strategy in order to build trust and credibility with your target audience. C...
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