Use sciencebased strategies to persuade effectively from "summary" of Sell More with Science by David Hoffeld
To be successful in sales, it is crucial to understand how the human brain responds to various persuasive techniques. By utilizing science-based strategies, sales professionals can tap into the psychology of persuasion to influence buyers effectively. One key aspect of this is understanding the principles of cognitive psychology, which reveal how people process information and make decisions. By aligning sales strategies with these principles, salespeople can increase their chances of success. One important concept to consider is the idea of cognitive biases, which are inherent tendencies in the human brain that can affect decision-making. By recognizing and addressing these biases, sales professionals can tailor their messaging to resonate with potential buyers. For example, using social proof can leverage the principle of consensus bias, where individuals look to others for guidance on how to act. By showcasing testimonials or case studies from satisfied custom...
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