Personalization helps businesses connect with customers on a deeper level from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Personalization is a crucial aspect of modern marketing strategies that aims to establish a deeper and more meaningful connection between businesses and their customers. By tailoring products, services, and communications to individual preferences and needs, companies can create a more personalized experience for their target audience. This level of customization allows businesses to better understand their customers and build stronger relationships with them over time. In today's competitive marketplace, where consumers are bombarded with countless options and messages, personalization can make a significant difference in attracting and retaining customers. By showing that they understand and care about their customers' unique preferences and interests, businesses can set themselves apart from the competition and create a more loyal customer base. One of the key benefits of personalization i...
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