Social media influencers shape our purchasing habits from "summary" of Brandwashed by Martin Lindstrom
In the age of social media, our purchasing decisions are increasingly being influenced by individuals who have built a massive following online. These social media influencers have the power to shape our perceptions of certain products and brands, ultimately leading us to buy them. One of the main reasons why social media influencers are so effective in influencing our purchasing habits is because they are seen as relatable and trustworthy. Unlike traditional celebrities who may seem unreachable, social media influencers often come across as just like one of us. They share their daily lives, personal stories, and opinions with their followers, which makes us feel like we know them on a more personal level.
As a result, when social media influencers recommend a product or endorse a brand, we are more likely to trust their judgment and follow their recommendations. We believe ...
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