Encourage referrals to expand your customer base from "summary" of $100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi
To grow your customer base, you need to tap into the power of referrals. Referrals are an incredibly powerful tool because they come from a place of trust. When someone refers a friend or family member to your business, they are essentially vouching for you. This endorsement makes it much more likely that the new prospect will become a customer. Encouraging referrals should be a key part of your marketing strategy. You can start by simply asking your existing customers to refer their friends and family to your business. You can offer incentives for referrals, such as discounts or freebies. This not only motivates your current customers to refer others but also giv...
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