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Make your arguments easy to follow from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
To be persuasive, you must make your arguments easy to follow. This means presenting your points in a clear and coherent manner so that your audience can easily understand your message. The key is simplicity. Avoid using complex language or convoluted sentences that may confuse your audience. Instead, strive for clarity by breaking down your arguments into simple, digestible points. Logical sequencing is also crucial. Your arguments should flow in a logical order, building upon each other to lead your audience to your desired conclusion. Transition words and phrases can help guide your audience through your points, making it easier for them to follow your reasoning. By using words like "firstly," "secondly," and "finally," you can create a structured argument that is easy to follow. Consistency in tone and style is important for maintaining a cohesive argument. Make sure your writing style remains consistent throughout your argument, as sudden shifts can disrupt the flow and confuse your audience. Pay attention to grammar and syntax to ensure that your arguments are presented clearly and effectively. Contextual understanding is key to making your arguments easy to follow. Consider your audience's background knowledge and perspective, and tailor your arguments accordingly. Use natural language that is relatable to your audience, as this will help engage them and make your arguments more compelling.- The goal is to keep your audience engaged and interested in your argument. By presenting your points clearly, logically, and cohesively, you can make it easy for your audience to follow your arguments and ultimately persuade them to see things from your perspective.
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