Simple language can make messages more persuasive and memorable from "summary" of Magic Words by Jonah Berger
Using simple language can be a powerful tool for making your messages more persuasive and memorable. When we communicate in a straightforward and uncomplicated manner, our ideas are more likely to resonate with our audience. This is because simplicity allows for easier comprehension and retention of information. By avoiding complex jargon or convoluted explanations, we can ensure that our message is clear and easy to understand. This clarity eliminates any confusion or ambigui...
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