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Focusing on benefits is persuasive from "summary" of Técnicas de Persuasão by Adenilson Giovanini
When it comes to persuasion, one of the most effective approaches is to focus on the benefits that your proposition can bring to the other person. By highlighting how they stand to gain from saying yes to your request or agreeing with your point of view, you are more likely to sway them in your favor. This is because people are naturally drawn to things that can improve their lives or make things easier for them. When you emphasize the positive outcomes that can result from a certain action or decision, you are appealing to the other person's self-interest and showing them that you have their best interests at heart. This can help to build trust and rapport,...
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