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Appeal to the emotions of your audience from "summary" of A ARTE DA PERSUASÃO by JAMES BORG

When trying to persuade someone, it is essential to connect with them on an emotional level. People are more likely to be moved by their feelings than by cold, hard facts. Therefore, it is crucial to appeal to the emotions of your audience if you want to win them over to your way of thinking. Emotions have a powerful impact on decision-making. When you are able to tap into someone's emotions, you can influence their thoughts and behaviors. By understanding what motivates and moves your audience, you can tailor your persuasive efforts to resonate with them on a personal level. To effectively appeal to the emotions of your audience, you must first understand what drives them. Different people are moti...
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    A ARTE DA PERSUASÃO

    JAMES BORG

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