The way an issue is framed can determine its outcome from "summary" of Don't Think of an Elephant! by George Lakoff
The way a political issue is framed can determine its outcome. Framing is about how we see the world, what categories we see it in, and what principles we use to understand it. It is about constructing a mental structure that shapes the way we understand reality. When an issue is framed in a certain way, it activates certain brain circuits, which in turn influence our perceptions, values, and actions. This is because our brains are wired to think in terms of frames - mental structures that shape the way we understand the world. Framing is not just about language; it is about ideas, values, emotions, and images. It is about how we think about the world, how we make sense of it, and how we decide what is right and wrong. When an issue is framed in a certain way, it can evoke certain emotions and values that influence our judgments and decisions. For example, if an issue is framed in terms of "freedom" and "opportunity," it is likely to evoke positive emotions and values that make people more like...
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