Create compelling callto-actions to entice leads to take action from "summary" of $100M Leads by Alex Hormozi
Compelling call-to-actions are the bread and butter of lead generation. They are the secret sauce that turns passive onlookers into active participants. Without a strong call-to-action, your leads are left wondering what to do next. They need guidance, a nudge in the right direction. That's where your call-to-action comes in. It's like a friendly hand reaching out to pull them in. To create a compelling call-to-action, you need to think like your leads. Put yourself in their shoes and ask yourself, "What would make me take action?" Maybe it's a limited-time offer, a freebie, or a guarantee. Whatever it is, make sure it's something that your leads can't resist. You want them to feel like they're missing out if they don't act now. But remember, a compelling call-to-action is not just about what you offer, but also how you present it. The language you use, the design of your button, the placement on your page - all of these...
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