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Humans have a strong need for social connection from "summary" of 100 Things Every Designer Needs to Know About People by Susan Weinschenk

Humans are social creatures by nature. We have an inherent need for social connection that is deeply ingrained in our psyche. This need for social interaction is fundamental to our well-being and survival. It is a powerful motivator that drives our behaviors and decisions on a daily basis. From an evolutionary perspective, humans have always lived in social groups for protection, cooperation, and support. Our ancestors relied on social connections for hunting, gathering, and raising offspring. This need for social connection has been passed down through generations and remains a crucial aspect of human nature. Research has shown that social isolation can have detrimental effects on both our physical and mental health. S...
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    100 Things Every Designer Needs to Know About People

    Susan Weinschenk

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