Summary of 100 Things Every Designer Needs to Know About People

"100 Things Every Designer Needs to Know About People" is a comprehensive guide that delves into the psychological aspects of human behavior that all designers should be aware of when creating user-friendly designs. The book explores key principles such as how people perceive and interpret information, how they make decisions, and how they interact with technology. Through examples, case studies, and practical advice, the book provides valuable insights on how to design products, websites, and experiences that effectively engage with and cater to the needs and preferences of users. By applying the principles outlined in the book, designers can create more intuitive, user-friendly designs that resonate with and positively impact their audience.